Hector Cruz Sandoval is president and creative director of SANDOVAL MEDIA a media content creation company based in downtown Los Angeles California.
Sandoval 30 years of media experience began at The Glendale News Press as ¬a fashion/travel editorial designer and NFL sports photographer for the Los Angeles Rams and Raiders. His Art Center College of Design Pasadena education in advertising garnered him a key creative position at New York City’s Grey Worldwide. As art director for new business, his creative team won several national multi-million dollar print and television ad campaigns for Revlon, Proctor & Gamble, General Food’s, Pan Am, Quaker State Oil. Sandoval returned to Los Angeles and opened Halo Group, a full service boutique ad-design/film production company with anchor clients such as The Getty Center, The Los Angeles Music Center, NASCAR, Mayan Nightclub, The Coca Cola-LA Marathon, and KMEX.
Sandoval expanded his business and open SANDOVAL MEDIA by focusing on new marketing initiatives for Mexico’s tourism industry in China and developing a series of action sport lifestyle episodics for Redbull, PXTV and Yahoo en Español.
Sandoval is the award-winning international filmmaker and producer with several documentaries completed including the critically acclaimed KordaVision which has won several awards worldwide including HBO’S Latino International film festival in NYC and was selected for The 2007 Academy of Motion Pictures Arts and Sciences contemporary documentary series making it in consideration for an OSCAR in 2007. He is presently directing and producing a feature documentary film titled PHIL STERN EYEWITNESS (completion in fall 2015) based on the life story of legendary 95 year old photographer Phil Stern. A second feature documentary titled POR EL AMOR DE SALSA (Spring 2016) based on the salsa band musician daily challenges to make ends meet and their passion to play their hypnotic beat during their night gigs.
Hector Cruz Sandoval currently resides in Los Angeles, CA and is bilingual (English Spanish). Hector has traveled to 56 countries and has filmed in 16.